Gotta pay that rent! If you’re looking to increase your gig frequency, you’re in the right place. Today we delve into proven strategies on how to get more gigs.
1. Harness the Power of Social Media
If you’re not on social media, you’re missing out on a huge audience filled with opportunities. Platforms like Instagram and Facebook are invaluable tools for musicians.
- Showcase your talent: Post snippets of your performances, rehearsals, or even impromptu jam sessions. This will let people see (and hear!) your capabilities.
- Engage: Always respond to comments. Go live. Share behind-the-scenes moments to foster a connection with your growing network.
- Collaborate: Use these platforms to collaborate with fellow musicians, which can increase your visibility to their fanbase too and visa versa.
2. Network, Network, Network!
Networking isn’t just for corporate jobs or freelancers. The music industry thrives on relationships.
- Attend Open Mics: Especially at venues where you’d like to gig someday. These events gather musicians, venue managers, venue owners, and many key industry connections under one roof. Make friends and remember that kindness and reciprocation makes the world go ‘round.
- Join Musician Groups: Websites like Meetup or local community boards often have gatherings or forums for musicians. Attend jam sessions, share your experiences, and learn from others.
3. Create a Stellar EPK (Electronic Press Kit)
An EPK is your musical resume. These days it’s basically a website or social media page or profile. It should include:
- Bio: A brief introduction to who you are and what your music represents.
- Photos: High-quality, professional photos of you or your band.
- Music Samples: This is your chance to impress. Include your best tracks.
- Videos: Mostly include live performances, especially if they showcase audience interactions.
- Contact Information: Make it easy for venues or event organizers to reach you.
Many venues and festivals will request an EPK, so having a compelling one can make you stand out from the crowd.
4. Offer to Play for Free (Initially)
It might sound counterproductive, but sometimes you have to give a little to get a lot in return. Especially if you’re a newbie. Embrace your newbness! Offer to play for free at local events, charities, or open mics can give you “exposure” but most certainly it’ll give you experience. Get in those 10,000 hours!
5. Broaden Your Horizons
Don’t just focus on traditional venues. Explore alternative spaces like:
- Coffee shops: Many are open to hosting live music, especially during weekends.
- Art galleries: Music and art go hand in hand. Some galleries host events where live music can add to the ambiance.
- Private parties: Great opportunities to cut your teeth.
6. Stay Active and Updated
Music trends change, and what’s popular now might not be in a year. Stay updated with the latest trends, adapt, and diversify your setlist to cater to a wider audience. A wider range makes you more employable.
7. Get a Booking Agent
Consider partnering with a booking agent. They have established connections and can negotiate better deals on your behalf. Plus, they know the ins and outs of the industry and can guide you through the process. They usually get paid between 10% – 20% upon completion of the gig. Typically 15%.
8. Reach Out
Don’t just wait for opportunities to come to you. Be proactive. Contact venues (If you don’t have a specific email address, Facebook Messenger or website contact forms often work). Also consider contacting event organizers and festivals. Pitch your music and demonstrate why you’d be a great fit.
Conclusion
Getting more gigs is a combination of talent, persistence, and strategy. By effectively utilizing social media, networking, and broadening your scope, you can increase your chances of landing that next big gig. So, tune up, gear up, and get out there!
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